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Inclusive Biz Foundations

Turn good intentions into simple biz-transforming actions +

elevate your client experience

The customisable course for solo service-based biz owners launches March 2024

Ready to make your business better for everyone?

£500 (payment plans available)​

You don’t need a spiel about why your small business needs to be inclusive, do you?


You’re already convinced right down to your toes. 

You want every single person who comes across your business to stop in their tracks and think "this is for me too" especially people who are routinely excluded from the white, middle class women dominated online business space.

You want people to be able to get through the front door, feel welcomed and seen, and for your service to totally hit the spot for them. 

You know a rainbow logo, a corporate-speak diversity statement, or a two-year-old BLM highlight isn’t gonna cut it. But what will?

And that’s the bit where you do a great impression of a deer caught in headlights. 


“Where do I even start? What if I say or do the wrong thing and cause more harm? Oh god, what if I get called out?! What if it comes across as performative? Shit, now I’m centering myself. Ok, come on, I should’ve done more already…so, where do I even start?”


Aaaand repeat. 

Listen, we can sort this out, ok?

Stop thinking about taking action, and actually start doing it.

This course is designed with a very specific small biz owner in mind. That you?

  • You’re a solo service-based business (think coach, VA, copywriter, etc) and you know what you do, who for, and have at least one service that clients have completed.


  • You’ve tried DIYing by pulling together info from social media. But now, you want a plan you can trust in that’s tailored to your biz, manageable, and reviewed by someone who knows what they’re doing.


  • You’re ready to focus on the actions that matter, and that improve your clients’ experience *right now*


  • You want to close the gap between what you say and what you actually do, so your values shine through your actions.

Yeah, it's a course.

But not like you've seen before.

When you sign up to Inclusive Biz Foundations you’ll:

  • Get a personalised DEI roadmap with actionable, fluff-free lessons that are relevant to your biz specifically.

  • Create a piss-easy to follow Inclusion Action Plan. You’ll know exactly what to do and when so you can boost your impact fast.

  • Get your plan reviewed by an expert, so you can feel more confident about getting it right. 

You'll see the results almost straight away.

Within 15 mins of accessing the course:

You’ll have your personalised DEI Roadmap that’ll make you go “ohhh, *that’s* what the issue is” and know exactly where you need to focus.

As you complete the lessons:

You’ll finally *get* how to turn all the learning you’ve been doing into practice (and realise it isn’t as hard or time-sucky as you thought)

Once you complete your Inclusion Action Plan:

You’ll be more confident that you’ll get it right way more than you’ll get it wrong. No more second guessing yourself and staying stuck in inaction

When you start implementing your plan:

You’ll actually embody the inclusive biz owner you want to be, and leave the shame spiralling behind.

You’re only one course away from putting on your big brave pants and making an impact. And it starts with one click...

I have loads of new insights, actions and actual direction on how and where I can make my business more inclusive. 

I wanted everyone to be able to come to the party and Inclusive Business Foundations has helped me to ensure that the invitations are clear and that I have everything in place to make sure everyone has a good time! 

Saloni, Marketing + Small Biz Coach (did the previous group-based workshop version)

How does Inclusive Biz Foundations work?

Once Inclusive Biz Foundations launches in Spring 2024, you’ll get instant access (if you’re one of the 5 people on the waitlist to snap up the half price launch offer, of course). Then...

Step 1

You’ll whack in some info about your biz and instantly get your personalised DEI Roadmap with actionable, fluff-free lessons that are relevant to your biz specifically.

Step 2

Do the lessons listed in your DEI Roadmap. Each lesson is short and simple (mostly under 10 mins) with resources, swipe files and examples so you can apply it to your business more easily and quickly.

Step 3

As you work through the lessons, you’ll complete the Inclusion Action Plan. This is your plan of bitesize actions along with a priority rating so you know what simple things you can do, and when, to make your business more inclusive. 

Step 4

Submit your Inclusion Action Plan to me for review. I’ll make sure it fits your business so you can be confident you’re on the right path. 


You’ll need to submit your plan within 30 days of purchase (but if you need longer, no problem - just let me know)

Step 5

Confidently implement your actions and watch your impact grow! 

But I won't leave you to fend for yourself

You’ll also get: 

  • Forever access to my free Inclusive Biz Co-working sessions (or until I choose not to run them) every other month, to make sure inclusion never falls off your to-do list.

  • The option to book a reduced rate (£150) one-hour Zoom call with me if you’re a chat-it-through kinda person. 

So, what exactly will you learn?

Well er, I can’t tell you exactly right now because everyone’s course is unique to them.


The DEI Roadmap follows your client journey from the moment they find you to the end of your service. 

Your DEI Roadmap *could* include:

Module 1: Finding you

  1. Broadening your network. A network of people like you attracts clients who are like you. In this lesson, we’ll change that.  

  2. Inclusive first impressions. Don't let people click off before you even know they exist

  3. Accessible content. Make sure more people can engage with your content.

  4. Inclusive niching. Is it inclusive to only work with [insert demographic here]?

Module 2: Follower to buyer

  1. Communicating your inclusive values. Show your best-fit people you give a damn. 

  2. Inclusive content. Don’t give people the ick without even realising.

  3. Equitable pricing. Hitting that pricing sweet spot for you *and* your clients.

Module 3: Client experience

  1. Accessible services. You want your clients to be able to access your services, right?

  2. Inclusive services. Make your clients feel truly seen. 

  3. Inclusive personality profiles. Myers-Briggs, DISC, PERMAH...whatever you use, make sure it works for everyone.

  4. Inclusive coaching. The stuff they don't teach in coach training.

  5. Inclusive groups. Bring your community on board and create safer spaces.

Module 4: Tracking progress

  1. Collecting data. Spot issues before they become big problems.

  2. Getting feedback. Measure your impact, keep getting better. 

Plus modules covering:

  1. Your DEI Commitments. Make more equitable decisions.

  2. Moving alongside fear. Take action anyway

  3. WTF does that mean?! Demystify the things you think you should know, but don’t (pssst, it’s ok not to know. Most are just pretending they do)

With these lessons, you’ll never have to question what your next inclusion move should be.

Meet your inclusion sidekick

Sim Fitzgerald - diversity, equity and inclusion consultant for small service based businesses.jpg

I’m Sim (they/she) 👋🏽


I’ve been doing Diversity, Equity and Inclusion (DEI) work since before iPhones and Instagram existed.


I’ve got an MA in Race and Ethnicity in one pocket, Feminist Coach Theory training in the other, and a rucksack bursting with lived experience on my back. 


I’ve audited and trained big corporates with more staff than a football stadium, national charities, marketing agencies, political parties…


And I’m bringing it all to you. Because whilst we don’t have the resources of big business, our agility and big hearts is what’s really going to change the world.


I'll show you how in Inclusive Biz Foundations. 

Your approach is absolutely bang on for me, it's educational, approachable and fun. You have a skill for making a topic so many people are fearful to discuss really accessible. 

Jools Aspinall, Online Business Manager (OBM), certified Dubsado Pro and Productivity & Process Mentor (did the previous group-based workshop version)

POV: it’s Spring 2024 and you hit the ‘buy now’ button

You get:

  • Instant access to the course (with access for the course’s lifetime). The course includes your personalised DEI Roadmap along with all the lessons, and the Inclusion Action Plan template. 

  • Your Inclusion Action Plan reviewed by me

  • Option to book a one-hour call with me at a reduced rate

  • Forever access (or until I decide to stop running them) to Inclusive Biz Co-working every other month


All course videos have closed captions, a transcript and downloadable slides. I'm still finalising the course materials and will add more accessibility info.


If you have any questions about accessibility inside Inclusive Biz Foundations, ping me an email to

The investment

£500 (payment plans available)

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